Drive Your Own Success

The Goodyear Learning Center offers product, service and sales courses for all skill levels. You can even personalize a training plan by choosing when, where and how to learn. Our curriculum can help you increase sales, enhance automotive service and build strong customer relationships.

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Benefits of Signing Up

100+ Courses

Plus new courses added regularly.

24/7 Learning

Convenient courses - anytime, anywhere.

Practical Expertise

Courses developed by industry experts.

Business Boosters

Training to help you increase your revenue.

Learning Management

Manage learning plans and track progress.

Associate Development

Assign and track programs for your associates.

Courses by Goodyear

Goodyear training offers you a wide range of knowledge and many different ways to learn it.



Boot Camps

Online courses, available 24/7



Product Knowledge

Selling Skills

Industry Basics

Instructor-led webinars, timed to fit your schedule

$175 per class


Telephone Process

Goodyear Tires for Regional Applications

Steps to a Successful Tire Sale

Commercial Tire Terms & Definitions

Overcoming Sales Obstacles

Commercial Tire Air Pressure & Load Capabilities

Goodyear Tires for Long Haul Applications

Field training sessions taught by experts

Starting at $600 per person


Tire Selling Boot Camp

Commercial Tire Selling Boot Camp

Tire & Service Selling Boot Camp

Advanced Commercial Tire Selling Bootcamp

Advanced Tire Selling Boot Camp

Dealer Store Manager Boot Camp

View Boot Camp Schedule

Courses By Our Affiliates

In addition to training developed by Goodyear, the following courses are offered by our affiliates. Many are free for Tire & Service Network (TSN) or Commercial Tire & Service Network (CTSN) members.

Tire Industry Association (TIA)

Tire Industry Association (TIA)

200-level certification programs designed to meet the minimum federal training requirements


Basic Commercial Tire Service

Basic Automotive Tire Service

Advanced Tire Pressure Monitoring Systems

Basic Farm Tire Service

Basic Earthmover Tire Service

Free for TSN/CTSN members

$50 per site per calendar year for non-TSN/CTSN members

View Tire Industry Association Course Details
Adayana Automotive Service

Automotive Technical Courses By Adayana

40+ courses available, including the A1 through A8 ASE certification study guide and assessment system

Example Courses

Fundamentals of Automotive Air Conditioning

Retrofitting and Upgrades

Introduction to Hybrid Electric Vehicles

Complete Oil Change Process

Tire Pressure Monitoring System

Free for TSN members*

$40 per person per calendar year for non-TSN/CTSN members

*CTSN members will pay the non-TSN price for Adayana courses

View Adayana Automotive Technical Course Details
Skillsoft Safety

Skillsoft Safety

50+ safety-related courses to help cultivate a healthy work environment

Example Courses

Lockout/Tag out

Personal Protective Equipment: Body Protection

Slips, Trips and Falls

Back Safety and Injury Prevention

Defensive Driving

$15 per person per calendar year for TSN/CTSN members

$25 per person per calendar year for non-TSN/CTSN members

View Skillsoft Safety Course Details
Harvard ManageMentor

Harvard ManageMentor

40+ management and leadership courses to help you manage yourself, others and the business

Example Courses


Goal Setting

Developing Employees

Retaining Employees

Customer Focus

Finance Essentials

$100 per person per calendar year for TSN/CTSN members

$125 per person per calendar year for non-TSN/CTSN members

View Harvard ManageMentor Course Details
Hunter Alignment

Hunter Alignment

Three- to five-day courses for both entry-level and seasoned technicians who need wheel alignment training


Alignment Fundamentals Level I

Intermediate Alignment Level II

Alignment Fundamentals Level I + Intermediate Alignment Level II

$400 Alignment Fundamentals

$335 Intermediate Alignment

$675 Combo Fundamentals/Intermediate

View Hunter Alignment Course Details

It's Time to Get Started

What are you waiting for? Through the Goodyear Learning Center, powerful, sales-boosting knowledge can be at your fingertips. Put it to work for you.